BrideClick acquires Mode Media


The Mode Media story refuses to end — following its
abrupt shut down last year
, the company’s assets have been
acquired by wedding-focused advertising company BrideClick.

Mode previously operated lifestyle sites including Glam and
Foodie, plus a larger ad network that it said reached 144
million unique visitors each month.

The financial terms of the deal were not disclosed, but
BrideClick says it will relaunch under the name Glam Inc. It’s
currently looking to hire a new editor in chief, as well as
expanding its sales and technology teams.

“BrideClick and Glam are a perfect fit,” said BrideClick
Chairman Henry Chamberlain in the acquisition release.
“BrideClick has a passionate team with a track record of building
long-term partnerships with bridal bloggers, social media
influencers and advertisers. Glam.com provides us with the
opportunity to launch into other content areas and cater to a
wider audience.”

The deal does not include Mode Media Japan, which was already

acquired by investment group Montero
, with Mode founder
Samir Arora (who’d
stepped down from his CEO role
) stepping back in as
executive chairman.

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